Beiruti, an Amman, Jordan–based curator and cofounder and director of Amman Design Week, began her work with a question: What does it mean to create in our region today? During Design Doha’s opening press conference, she remarked that the MENA region has incredible diversity, as seen in its geographies, personal backgrounds, histories, and cultures. “We wanted to celebrate that diversity and make sure that we share all of the stories that this rich region has to offer,” she said. But there are unifying aspects, like a concern for material processes, responses to arid desert climates, a respect for the land, and the Arabic language. Craft is perhaps the central theme for Arab Design Now. Beiruti observed, “A lot of the designers in our region have dug into this past and are trying to revive traditional practices by working closely with craftspeople across the region.”